Unclaimed Google Business Profiles: According to recent industry analyses, 56 % of local businesses worldwide still haven’t claimed their Google Business Profile, leaving their listings unmanaged and potentially out-of-date.
Google is now allowing video uploads as part of the Business Profile verification process, giving businesses a more dynamic way to prove their legitimacy. This update matters because it can speed up verification, reduce friction, and add a layer of authenticity that’s harder to fake than traditional documents.
5 key reasons why the new Google Business Profile video preview verification update is important for Locl clients:
1. Faster & More Reliable Verification
Video verification helps speed up the approval process for new or updated business listings. With Locl managing profiles, clients can ensure they meet Google’s evolving standards quickly and correctly.
2. Builds Trust & Authenticity
Video previews give Google (and potential customers) a clearer, more authentic view of a business location. Locl ensures clients have the right content and setup to pass verification confidently.
3. Improves Listing Quality
Verified listings with rich media, like video, are more likely to rank higher in local search. Locl clients benefit from better visibility and stronger engagement by optimizing for these new requirements.
4. Keeps Listings AI & Search Ready
As search becomes increasingly visual and AI-driven, having a fully verified and content-rich listing helps businesses show up in personalized results—something Locl is built to support.
5. Minimizes Downtime or Rejection Risks
Video verification comes with specific guidelines—Locl helps clients avoid common pitfalls (like missing signage or poor video quality) that could delay their listing’s approval or lead to rejection.
Business who are struggling to claim and verify their location(s) can contact us at success@locl.io.
Sources:
Search Engine Land
Safari Digital
