Check Your Local Visibility Score
See what is helping — or hurting — your business's visibility across Google, Maps, and the directories customers use to find you.
Your Locl Score gives you a simple, location-specific view of how strong your online business presence is. It reviews the signals that matter most for local discovery: profile completeness, recent activity, review engagement, listing accuracy, and visibility across key search directories.
Think of it like a credit score for your local presence. The higher your score, the stronger your foundation for being found, trusted, and chosen by customers
WHAT YOUR SCORE MEASURES
One simple score. Multiple local visibility signals.
Customers do not find your business in just one place. They search on Google, Maps, Apple, Yelp, Bing, voice assistants, GPS apps, and other directories. Locl Score brings the most important listing and profile signals into one easy-to-understand number.
Your score reviews:
– Google Business Profile completeness
– Recent profile activity and content freshness
– Review volume and response activity
– Business information accuracy
– Visibility across 50+ important directories
– Consistency of your name, address, phone, hours, categories, and other profile details
CLEAR REPORTING
Know where your local visibility is strong — and where it needs work.
Most businesses know they should keep their listings updated, respond to reviews, add content, and maintain accurate information everywhere customers search.
The hard part is knowing what to fix first. Locl Score turns that guesswork into a clear diagnostic report. You can quickly see which parts of your local presence are healthy, which areas are slipping, and what actions can improve your score over time.
BUILT FOR ACTION
Turn local visibility problems into a prioritized action plan.
Locl Score does more than point out problems. It helps you understand what is causing them and how to improve. Whether your business needs more recent Google activity, better review engagement, more complete profile details, or cleaner directory listings, Locl helps you move from diagnosis to action.
Use Locl Premium, AutoPilot, and Directory Sync to improve the areas that affect your visibility, trust, and customer acquisition.
VISIBILITY TRACKING
Your first score is just the starting point
Locl Score does not stop at a one-time scan. Your first report creates a baseline for your business’s local visibility, so you can see where you stand today and track how your presence improves over time. After your baseline is established, Locl provides score improvement reports at 7, 14, 30, 60, and 90 days. These reports help you see whether your Google Business Profile, business information, directory listings, and local visibility signals are moving in the right direction.Use Locl Premium, AutoPilot, and Directory Sync to improve the areas that affect your visibility, trust, and customer acquisition.
- Establish a baseline visibility score for each business location
- Track improvement at 7, 14, 30, 60, and 90 days
- See progress across Google Business Profile characteristics and directory accuracy
- Monitor listing fixes, missing listings, incorrect information, and inconsistencies
- Give owners, managers, agencies, and partners a clear before-and-after report
WHAT YOU GET
Two reports that show your local visibility from different angles.
Locl gives you both a high-level visibility score and a detailed directory scan, so you can understand the strength of your local presence and see exactly what needs to be fixed.
Locl Visibility Score — Measures overall strength of your local business presence: GBP characteristics, profile completeness, recent activity, review engagement, and directory visibility signals.
Directories Scan Report — Before-and-after view of your business listings across 50+ directories using simple red and green indicators: missing listings, incorrect information, and inconsistencies.
LOCAL SEO DIAGNOSTIC
What is a local visibility score
Locl gives you both a high-level visibility score and a detailed directory scan, so you can understand the strength of your local presence and see exactly what needs to be fixed.
A local visibility score is a diagnostic that helps businesses understand how well they are positioned to be found in local search, map results, directories, GPS apps, and AI-powered discovery experiences.
For local businesses, agencies, franchises, destinations, chambers, and multi-location brands, Locl Score provides a simple way to benchmark local SEO health, track visibility improvements, and identify the next best actions to improve online presence.
Get a free Locl Business Score to see how well you show up on the internet
Questions? We have answers
Q: What does Locl do?
A: Locl is your one-stop-shop for all things search. From creating and scheduling Posts on Google Business Profiles to syncing data across today’s top search engines, Locl ensures that you’ll always be where your customers are looking.
Q: Does Locl only work with Google Business Profile listings?
A: No. While Google should be a focus for anyone marketing their business, Locl works with today’s top search engines and social media platforms to help you manage every angle of your business.
Q: Which accounts can I connect to Locl?
A: Users can connect their Google, Facebook, and Instagram accounts to gain insights into profile performance and import posts from today’s top social platforms.
Q: How do I link my accounts to Locl?
A: Connecting your accounts to Locl is easy and only takes about 5 minutes. Just create an account and our tool will take it from there, guiding you through the process of linking your accounts to help get you started on the right foot. If you have any questions, you can contact our team here or by emailing success@locl.ai.
Q: How can I measure my success online with Locl?
A: Locl brings together statistics from Google Analytics, Google Maps, and your Google Business Profile to keep track of your performance. While Google Business Profiles only provide 90 days of analytics, Locl delivers 18 months of data history to help your team measure success over time and track those wins!
Q: Do I need to understand digital marketing to use Locl?
A: No. We built Locl as an accessible tool for anyone to use – no marketing experience required. Our Smart To-Do system lets you know when it’s time to share photos, check your business listing information, and respond to reviews to always make sure you’re on the right track.
Q: Can marketing agencies use Locl?
A: Yes! Locl is perfect for agencies managing a collection of online business listings. Our team works to understand your business, your goals, and find a price that’s right for your needs and your business.
Q: If I add a new location to my Google Business Profile account, how long will it take to show up in Locl?
A: If the location is verified, published, active, and meets all other requirements (not a duplicate, not suspended, not disconnected, and not disbaled in GMB), then it will show up in your Locl account within 24 hours.
Q: Is there a way to add additional users to my Locl account so they can help me manage my listings?
A: Yes! We have a “Team Member” tool under the “My Account” section. Here you can add team members and choose their permissions level (full access or limited) depending on what accounts you’d like them to manage.
Q: Will Locl ever make updates to my account or listings?
A: No, Locl will never make automatic updates to your business’ location(s). Locl is designed to help you easily manage your online listings, connect with new customers, and grow your business – we will never make unauthorized changes to any customer account.
Q: What is Locl Score?
A: It is a quick diagnostic that evaluates how strong and complete your local business listings are across major directories and search platforms.
Q: Is Locl Visibility Score business-specific or location-specific?
A: Scores are location specific and may be ran for each claimed and verified GBP location.
Q: Why does my business need a Locl Visibility Score?
A: The score shows how well your listings are helping or hurting visibility in local search. A higher score usually means better discovery and more opportunities for new customers.
Q: What factors influence the Locl Visibility Score?
A: Core factors include: Foundational Score = listing accuracy, completeness and consistency of profile details, category alignment, hours, photos, reviews, and consistency of name, address, and phone across directories. Recent Activity = to what degree is the content and activity on your profiles current and fresh. Directory Score = is your business visible (enrolled), has correct info, and is it synced and consistent across top search directories.
Q: How do I get my score?
A: Enter your business information and run a scan. The tool analyzes your listings and returns a numeric score with prioritized recommendations. Locl will automatically run a score on locations when you create a Locl account and connect a GBP account(s).
Q: How should I interpret the number?
A: Locl Scores match how Google ranks your business for visibility and reliability. For easy of understanding, a Locl Visibility Score also models a credit burea score, out of 850. A high score means your listings are accurate, fresh, and visible in local search directories. Inactivity, or lack of information and content will cause scores to go down over time, similar to your actual visibility. You can see which specific Score components change and affect points and your Score in your Locl Account.
Q: What problems does the Visibility Score identify?
A: It flags a long list of common profile, recent activity, and directory visibility problems, including: lack of, missing, or inconsistent profiles and profile details, outdated hours, missing additional categories, lack of content, reviews and review responses, and the other problems that hurt search engine rankings and potential customer perceptions of your business.
Q: Does the score compare me to competitors?
A: Locl Visibility Score does not compare you to your competitors. However, Locl’s Map Ranking Tools do show you how you rank to competitors for specific keywords within specified distances.
Q: How often should I check my score?
A: We recommend checking your Score on a weekly basis. You will also receive a weekly “Score Update” email to help keep you informed on positive and negative Score and visibility changes.
Q: Does the score include Google Business Profile insights?
A: No. Locl Visibility Score indexes aspects of your GBP, but does not factor in GBP performance data, e.g. Direction Requests, Phone Calls, Google Maps visibility changes, etc. The GBP Performance section of your Locl account makes this performance data and insights available.
Q: Is Locl Score the same as a local SEO audit?
A: Locl Score is a simplified local SEO diagnostic that focuses on business profile strength, recent activity, review engagement, and directory listing accuracy. It is designed to show business owners and teams what is helping or hurting local visibility without requiring a full technical SEO audit.
Q: Does Locl Score help with visibility in AI search?
A: Locl Score helps businesses improve the structured, factual business information that search platforms and AI-powered discovery experiences rely on. Complete, accurate, consistent, and frequently updated business information gives search systems better signals to understand who you are, what you offer, and where customers can find you.
Q: What is the difference between Locl Visibility Score and the Directories Scan Report?
A: Locl Score helps businesses improve the structured, factual business information that search platforms and AI-powered discovery experiences rely on. Complete, accurate, consistent, and frequently updated business information gives search systems better signals to understand who you are, what you offer, and where customers can find you.
Q: Why do score improvement reports matter?
A: A one-time score shows where your business stands today. Score improvement reports show whether your local presence is getting better over time. Locl tracks improvement at 7, 14, 30, 60, and 90 days so you can see progress after profile updates, directory fixes, review responses, and content activity.