Ranking factors include:
– Volume of GBP content and activities
– Recency of GBP content and activity
– User review engagement
– Overall visibility on 50 top search directories
– Accuracy of profile details on 50 top search directories
With this information, you can use Locl’s Premium, AutoPilot, and Directory Sync products to easily fix your problems and turn your visibility problems into high-performing customer acquisition assets.
Access an easy-to-digest overview of how you’re business performs online. It sums up what you are doing well and where you need to take action to further improve online visibility for your business.
A: Locl is your one-stop-shop for all things search. From creating and scheduling Posts on Google Business Profiles to syncing data across today’s top search engines, Locl ensures that you’ll always be where your customers are looking.
A: No. While Google should be a focus for anyone marketing their business, Locl works with today’s top search engines and social media platforms to help you manage every angle of your business.
A: Users can connect their Google, Facebook, and Instagram accounts to gain insights into profile performance and import posts from today’s top social platforms.
A: Connecting your accounts to Locl is easy and only takes about 5 minutes. Just create an account and our tool will take it from there, guiding you through the process of linking your accounts to help get you started on the right foot. If you have any questions, you can contact our team here or by emailing success@locl.ai.
A: Locl brings together statistics from Google Analytics, Google Maps, and your Google Business Profile to keep track of your performance. While Google Business Profiles only provide 90 days of analytics, Locl delivers 18 months of data history to help your team measure success over time and track those wins!
A: No. We built Locl as an accessible tool for anyone to use – no marketing experience required. Our Smart To-Do system lets you know when it’s time to share photos, check your business listing information, and respond to reviews to always make sure you’re on the right track.
A: Yes! Locl is perfect for agencies managing a collection of online business listings. Our team works to understand your business, your goals, and find a price that’s right for your needs and your business.
A: If the location is verified, published, active, and meets all other requirements (not a duplicate, not suspended, not disconnected, and not disbaled in GMB), then it will show up in your Locl account within 24 hours.
A: Yes! We have a “Team Member” tool under the “My Account” section. Here you can add team members and choose their permissions level (full access or limited) depending on what accounts you’d like them to manage.
A: No, Locl will never make automatic updates to your business’ location(s). Locl is designed to help you easily manage your online listings, connect with new customers, and grow your business – we will never make unauthorized changes to any customer account.
A: It is a quick diagnostic that evaluates how strong and complete your local business listings are across major directories and search platforms.
A: Scores are location specific and may be ran for each claimed and verified GBP location.
A: The score shows how well your listings are helping or hurting visibility in local search. A higher score usually means better discovery and more opportunities for new customers.
A: Core factors include: Foundational Score = listing accuracy, completeness and consistency of profile details, category alignment, hours, photos, reviews, and consistency of name, address, and phone across directories. Recent Activity = to what degree is the content and activity on your profiles current and fresh. Directory Score = is your business visible (enrolled), has correct info, and is it synced and consistent across top search directories.
A: Enter your business information and run a scan. The tool analyzes your listings and returns a numeric score with prioritized recommendations. Locl will automatically run a score on locations when you create a Locl account and connect a GBP account(s).
A: Locl Scores match how Google ranks your business for visibility and reliability. For easy of understanding, a Locl Visibility Score also models a credit burea score, out of 850. A high score means your listings are accurate, fresh, and visible in local search directories. Inactivity, or lack of information and content will cause scores to go down over time, similar to your actual visibility. You can see which specific Score components change and affect points and your Score in your Locl Account.
A: It flags a long list of common profile, recent activity, and directory visibility problems, including: lack of, missing, or inconsistent profiles and profile details, outdated hours, missing additional categories, lack of content, reviews and review responses, and the other problems that hurt search engine rankings and potential customer perceptions of your business.
A: Locl Visibility Score does not compare you to your competitors. However, Locl's Map Ranking Tools do show you how you rank to competitors for specific keywords within specified distances.
A: We recommend checking your Score on a weekly basis. You will also receive a weekly "Score Update" email to help keep you informed on positive and negative Score and visibility changes.
A: No. Locl Visibility Score indexes aspects of your GBP, but does not factor in GBP performance data, e.g. Direction Requests, Phone Calls, Google Maps visibility changes, etc. The GBP Performance section of your Locl account makes this performance data and insights available.
