LOCL FOR BRANDS & FRANCHISES
Manage Every Location. Protect Every Listing. Win Every Local Market.
One platform built for multi-location operators — from 5 locations to 5,000. Locl gives your brand marketing team and franchise operators the tools to maintain consistent, accurate, high-performing listings across every market you serve.
- Bulk location management and updates
- Automated Google and social content publishing
- Profile Lock to stop unauthorized listing changes
- Competitive keyword ranking by location
Talk to our team about volume pricing
PERFECT FIRST IMPRESSIONS
Your Google Business Profiles are your brand's most-visited storefront.
For multi-location brands, local search visibility isn’t a marketing nice-to-have — it’s where customers decide whether to walk in or walk past. Locl gives your team a single command center to build, maintain, and optimize every location’s listings with brand-consistent accuracy, at whatever scale you operate. Whether you’re managing 10 franchise locations or 10,000, every listing stays accurate, complete, and competitive.
DIRECTORY SYNC
Identify and fix every missing or inconsistent listing — across all your locations at once.
Locl Directory Sync audits every location’s business information across 50+ top consumer directories, aggregators, and publishers — then corrects and synchronizes everything in bulk. Name, address, phone, hours, categories, and attributes: all consistent, all accurate, all in one operation. Once synced, any future updates you make in Locl push automatically to every directory, so you never have to manually correct a listing again. Run it for a single new franchise location or your entire national footprint.
DIRECTORY SYNC
MULTI-LOCATION MANAGEMENT
Your entire brand portfolio. One dashboard. Granular control.
Locl’s multi-location manager lets you group, filter, and act on locations by region, franchise group, market tier, or any custom structure that matches how your brand is organized. Make bulk updates to business details, hours, or descriptions across your entire portfolio in seconds. Assign permissioned access so corporate marketing, regional managers, and individual franchisees each see and control exactly what they’re responsible for — and nothing they’re not. 18+ months of performance data, down to the location level, with no extra fees per seat.
NEW INSIGHTS
Monitor performance and revenue attribution across your entire portfolio.
Locl aggregates Google Business Profile analytics, Google Maps data, and directory performance into a single, consistent view — for every location, every market. With 18+ months of data history available from day one and down-to-the-day reporting, your team can track visibility trends, search impressions, direction requests, and customer actions at the location level or rolled up across your entire brand. Use the data to hold franchisees accountable, report to leadership, and identify the markets where more investment will have the highest return.
NEW INSIGHTS
Monitor performance and revenue attribution across your entire portfolio.
Locl aggregates Google Business Profile analytics, Google Maps data, and directory performance into a single, consistent view — for every location, every market. With 18+ months of data history available from day one and down-to-the-day reporting, your team can track visibility trends, search impressions, direction requests, and customer actions at the location level or rolled up across your entire brand. Use the data to hold franchisees accountable, report to leadership, and identify the markets where more investment will have the highest return.
Ready to manage your brand at scale?
LOCL Premium
The complete Google Business Profile management and automation suite
FEATURES
Analytics Suite 18 Months
50 Customized Seats
Personalized Task Suggestions
Multi-location Manager
Custom Location Grouping
48 SLA Hour Email Support
Analytics Suite 18 Months
50 Customized Seats
Personalized Task Suggestions
Multi-location Manager
Custom Location Grouping
48 SLA Hour Email Support
Volume Pricing Available
Locl offers flexible volume pricing for multi-location brands and franchise systems. Whether you're rolling out to an existing network or bringing on new franchise locations over time, we'll work with you to structure access and pricing that fits your business model.
Or get started with a free scan → to see how your current locations are performing.
Directory Sync
Fix your business listings across 56+ directories like Google, Bing, Apple Maps and more
HOW IT WORKS
- Scan your business location(s)
- Select which location(s) to Sync
- Confirm or correct your listing details
- Initiate Sync
- Future detail changes sync automatically
Questions? We have answers
Q: What does Locl do for multi-location brands and franchises?
A: Locl gives multi-location brands and franchise systems a complete local visibility platform to manage Google Business Profiles, directory listings, reviews, posts, reporting, and visibility scoring across every location — with bulk editing, AutoPilot automation, Profile Lock, and scalable workflows built for brand and franchise teams.
Q: Can Locl manage hundreds or thousands of locations?
A: Yes. Locl is built for brands managing 5 to 5,000+ locations from a single dashboard — with bulk editing, custom location grouping, regional permissions, team access, and performance reporting at every level.
Q: How does AutoPilot work for franchise brands?
A: AutoPilot automates the ongoing local visibility work across every location — publishing weekly location-specific posts to Google, Facebook, Instagram, and LinkedIn, generating review responses, optimizing GBP attributes, and monitoring listing accuracy. It runs automatically without your team lifting a finger.
Q: What is Profile Lock, and why does a franchise brand need it?
A: Anyone can suggest an edit to a Google Business Profile — competitors, bots, or anonymous users. Profile Lock monitors every location around the clock, automatically detects and reverts unauthorized changes, and logs every incident so your team has a full record.
Q: How can I measure local search performance across all my locations?
A: Locl aggregates GBP analytics, Google Maps data, and directory performance into a single dashboard — for every location or rolled up across your entire brand. Track visibility trends, direction requests, search impressions, and customer actions with 18+ months of data history.
Q: How can I measure local search performance across all my locations?
A: Locl brings together data from Google Business Profiles, Google Maps, and your directory listings into a unified analytics dashboard. You’ll have 18+ months of data history available from the day you connect your locations, with down-to-the-day views of impressions, direction requests, website clicks, and customer actions — at the individual location level or rolled up across your entire brand.
Q: Can individual franchise operators manage their own listings?
A: Yes. Locl supports permissioned access so corporate marketing, regional managers, and individual franchisees each see and control exactly what they’re responsible for — and nothing they’re not.
Q: Is there a free trial?
A: Yes. Locl offers a 7-day trial. For multi-location brands and franchise systems, volume pricing is available — talk to our team to find the right structure for your network.